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TERMS & CONDITIONS

 

I take great pride in offering competitively priced, personalized attention to each of my customers. I’m here to help you reach your marketing goals with strategy-backed design. I hold an MBA with a specialization in marketing, and I understand the difference between marketing and advertising — and how to use both effectively for your brand.

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AGREEMENT TO TERMS

Submitting an order via email, phone, Facebook Messenger, or any other method constitutes agreement to these Terms & Conditions. It is your responsibility to read and understand them prior to placing an order. Failure to read them does not exempt you from compliance.

 

REQUIREMENTS FOR WORK TO COMMENCE

  • Work Request Submission: All projects must be submitted via the official order form on my website. I cannot accept project details over phone, text, or Messenger.

  • Payment: Full payment is required before any design work will begin. No exceptions.

  • Turnaround Time: Standard turnaround is 2–3 weeks. Rush orders may be available for an additional fee.

  • Business Hours: Monday–Friday, 10AM–6PM EST. I appreciate your respect for these hours as I also manage a farm and family life during the week.​​

  • Work is completed in the order it is received, unless a Rush Order is requested and approved. Rush Orders are subject to availability and may not be accepted during periods of high workload. Please contact me before placing a rush order to confirm availability.

    • Standard turnaround time is typically 2–3 weeks, but may vary depending on current order volume.

  • Clients are responsible for providing all necessary information on the order form, including (but not limited to):

    • Horse’s name

    • Location where standing

    • Stud fees

    • Incentives or nominations the horse is eligible for

    Please enter all details exactly as you want them to appear in the ad.
    ⚠️ Note: Stallions will be listed as “sires,” not “producers.” That terminology is reserved for mares and will be corrected if used incorrectly.

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​​Photo Requirements for Flyer Designs

  • High-quality, high-resolution images (minimum 300 DPI) are required for all flyer designs.

  • Photos saved from Facebook, screenshots, or low-resolution cell phone images are not acceptable and will not be used. Please do not place a flyer order unless your photos meet these standards.

  • You must specify at least one photo to be used in the design when submitting your order form.

  • Flyer pricing includes the cutting and masking of up to two photos.

    • If more than two photos require cut-out and masking, an additional fee of $65 per photo will apply.

    • Additional photos that do not require masking may be included at no extra charge.

  • Clients must clearly indicate which photo is the primary image and which is secondary (if applicable).

    • If you later decide you’re unhappy with a photo you originally selected, a $65 fee will apply to mask and replace it.

  • Please do not send a batch of photos and ask me to “pick the best one.” What I like visually may differ from what you prefer.

    • You’re welcome to upload sample ads you like to help guide the style and layout of your flyer.

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Design Standards & Right of Refusal

Horsepower Graphics (Heidi Schlenker) reserves the right to decline any project at her discretion.

While every effort will be made to meet the client’s design preferences, the client agrees that Horsepower Graphics retains the right to:

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  • Use correct and verified terminology

  • Accurately list registration information, show records, and sire/produce data for equine or canine subjects

  • Maintain clean, concise, and industry-standard layouts and formatting to ensure professional presentation

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This is to preserve the integrity and quality of all designs produced under the Horsepower Graphics brand.

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Revisions & Design Limitations

  • Flyer design includes up to two revisions (text or layout changes, but not changes to photos used). Additional revisions are $45.00 each.

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  • Text logo design includes up to 2 draft concepts and up to 2 revisions of one concept included in the price.

    • A revision is an alteration to the design — e.g., a change in color scheme or typography. A revision is not starting over from scratch.

    • Once the logo is complete and you would like to add an additional animal or design concept/redesign, the process will incur an additional $200 fee.

    • If you wish to change the entire design concept after you have received up to two drafts and two revisions to one draft, you will incur an additional $450 fee.

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  • Custom Graphic & Text logos are the only logo option that includes custom illustrated graphics.

    • Graphic & Text logos are $650 plus tax and include up to 1 draft concept, and up to 2 revisions to color or typography in the price.

    • Image changes after 1 draft concepts are $300 per image.

    • Graphic & Text logos with unlimited revisions and up to 4  image concepts are $1500.

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Deliverables & Proofing

  • All work is delivered via email, WeTransfer, or uploaded to a designated platform after final client approval.

  • No layered files (e.g., PSD, AI) are delivered unless agreed to in writing; these remain the intellectual property of Horsepower Graphics.

  • You are responsible for proofreading and approving all content. Once approved, no refunds or reprints are given for client errors.

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Copyright & Usage

Horsepower Graphics retains full and exclusive copyright to all design work, including completed projects, draft materials, and unused concepts.

Upon full payment, clients are granted a non-exclusive, non-transferable, perpetual license to use the final, approved design solely for its originally intended marketing purpose (e.g., print, digital promotion, or social media use).

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Clients are not permitted to:

  • Alter, edit, transform, or modify the design in any way — whether it is a final or in-progress concept

  • Commission another designer or third party to change or edit any portion of the design

  • Resell, redistribute, or repurpose the design for any purpose not explicitly authorized in writing

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Any unauthorized alteration or use of copyrighted work, in whole or in part, without express written consent from Horsepower Graphics constitutes copyright infringement and will be pursued to the fullest extent of the law.

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Portfolio Rights

Horsepower Graphics retains the right to display all completed and unused work in digital and print portfolios, on social media, or for promotional purposes. This use is non-commercial and limited to showcasing design capability and professional work.

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Photo Alterations

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Horsepower Graphics will color correct photos, replace backgrounds, and tastefully edit out halters and lead ropes by request. Horsepower Graphics WILL NOT edit the conformation of the horse. Horsepower Graphics will represent your horse fairly, accurately, and tastefully and does not believe in deceptive photo alterations. Please do not ask for any edits that change the overall conformation of the horse, including but not limited to, adding more hip, gaskin, or shoulder, slimming down a neck, raising a topline, moving legs, etc. A good rule of thumb is that if you don't care for how the horse looks in the photo, you definitely aren't going to like it on the flyer. Please choose a different photo.   

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Design Samples

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Any and all work may be used as part of Horsepower Graphics portfolio, including unused concepts. We acknowledge the confidential nature of projects and agree to only display project work once product/site has been publicly launched/commenced.  Construction files (unused concepts, revision files, fonts, Photoshop layered files, Adobe Illustrator files) remain the property of Horsepower Graphics.

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Fees & Scope

  • Prices are listed on the website. Additional work outside the scope will be billed via PayPal.

  • Each additional revision or change beyond the original scope will be quoted and billed prior to work commencement.

  • Progress payments and commencement fees are non-refundable once work has begun.

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Liability, Litigation & Legal Jurisdiction

All work and materials provided by Horsepower Graphics are created with the assurance that they do not knowingly infringe upon the rights of any third party, including—without limitation—any copyrights, trademarks, trade secrets, or patents.

Under no circumstances shall Horsepower Graphics be held liable for any indirect, incidental, or consequential loss suffered by the client. This includes, but is not limited to:

  • Loss of profit

  • Loss of contracts

  • Pure economic loss

Horsepower Graphics expressly disclaims any liability to third parties unless separately agreed to in writing.

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Indemnification

The client agrees to indemnify and hold harmless Horsepower Graphics from any and all claims, demands, losses, damages, causes of action, lawsuits, judgments, or legal fees, but only to the extent that such claims arise directly from the use or misuse of the work supplied by the designer.

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Governing Law

These Terms & Conditions—and any disputes arising from the services rendered—shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to its conflict of law principles.

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Approval of Final Artwork

While every effort is made to avoid errors, Horsepower Graphics accepts no responsibility for typographical errors, spelling mistakes, or incorrect information after the client has approved a final design.

The client is solely responsible for reviewing and approving all content before final production.
Email, message, or written verification of approval will be considered final. Once approval is given and the project is sent to print, posted publicly, or delivered, no revisions, reprints, or refunds will be issued due to client oversight during proofreading.

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Print Returns & Refunds

Horsepower Graphics is not responsible or liable for any errors in the final product after client approval has been given—verbally, electronically (email, text, Messenger), or in writing.

The client is responsible for thoroughly reviewing all materials before final files are generated. Horsepower Graphics will not be held responsible for errors introduced or changes requested after client approval.

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Refund Policy

Due to the custom nature of graphic design, no work will begin until full payment is received.
If the client chooses to cancel the project after work has begun, they will only be eligible for a 20% refund to cover time, materials, and licensing tools already used in the development of the project.

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Color Variations

Please note that printed materials may differ slightly from on-screen previews due to variations in screen calibration, CMYK printing processes, and batch-run printing systems.
Horsepower Graphics is not responsible for color shifts between screen and final print, and no reprints will be offered due to minor color discrepancies.

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Photography Licensing

Horsepower Graphics retains full copyright ownership of all images and compositions created or modified.

Clients are granted image usage licenses as follows:

  • One-time ad use

  • Social media posts

  • General commercial promotion

Use of any image beyond the agreed-upon scope—such as resale, transfer, or third-party redistribution—requires written permission and may incur additional licensing fees.

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