YOUR TRUSTED SOURCE FOR EQUINE
Flyers
Quality doesn't happen by accident. We strive for it.
Trusted By Champions. Designed to Win.
With over 25 years of industry experience and an MBA in marketing, Horsepower Graphics delivers strategic, eye-catching designs that actually convert.
Whether you're promoting a stallion, selling pups, or launching your ranch brand—you're in the right place.
What We Offer
Custom Marketing, Design & Branding for Stallions, Ranches, Kennels, and Equine Businesses
Flyers
Get camera-ready flyers that are tailored for publications, social media, and ad campaigns. Designed for max visibility in the equine and canine world.
Photography
On-site equine and canine photography tailored for marketing, ads, and catalogs.
Logo Design
Build a brand that customers remember. Each logo comes with a transparent PNG, a scalable vector file, and web-friendly formats.
Digital & Social Media Marketing
Full-suite marketing strategies—from ad creation to audience targeting. Ideal for breeding programs, sales, and service-based businesses.
Web Design
Responsive, mobile-friendly websites for stallions, trainers, breeders, and dog businesses. Built with SEO in mind to help you rank and convert.
Reels & Social Media Content
Dynamic reels and short-form content made specifically for Facebook, Instagram, and TikTok—perfect for horse sales, kennel promotions, or brand awareness.
Why Choose Us?
✔ Industry-Specific Expertise
We know horses and dogs. Our designs reflect the tone, trends, and standards of the equine and canine industries.
✔ Clean, Conversion-Driven Design
More than pretty—your graphics will be purpose-built to inform, persuade, and drive action.
✔ Quick Turnaround & Communication
Clear timelines. Fast revisions. No ghosting.
✔ One-Stop Creative Shop
No bouncing between vendors—get flyers, logos, websites, ads, and reels all in one place.
How It Works
Gather Your Materials
Send us high-res photos, logos (.png or .ai), genetic results, and inspiration flyers, content, video clips, or anything else we will need to complete your project.
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Submit the Order Form & Payment
Fill out the form for your specific service and submit payment to lock in your project.
Review & Edit
You’ll get a draft via email or Facebook Messenger to review and tweak.
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Receive Your Final High-Resolution Files
Once approved, you'll receive your high-resolution files, reels, or SEO optimized website.
Our Happy Clients
At Horsepower Graphics, customer satisfaction isn’t a goal—it’s the standard. Our high rate of repeat clients and word-of-mouth referrals is proof that our designs work. From equine flyer designs to custom kennel logos, our clients trust us again and again because we deliver marketing that gets results.
✔ Many of our clients return for updated stallion flyers each breeding season.
✔ Logo packages are often paired with website builds, reels, and full-brand campaigns.
✔ Our designs regularly appear in major equine and canine publications, on social media, and at national shows.
If you’ve seen a flyer that made you stop scrolling, there’s a good chance it came from Horsepower Graphics. Our work doesn’t just look good—it performs.
Ready to Take Control of Your Marketing?
EXPLORE NOW
Frequently asked questions
Depending on what you are ordering, please provide me with the following:
Graphic Design (Flyers)
*** All information I need can be input and uploaded to the flyer order form.
* A minimum of one high resolution image at a minimum of 300 dpi. Your flyer design includes up to 2 images to be cut and masked. Remaining images will be used on the flyer as they are. Please designate which image you would like to be your primary image and which image will be your secondary image. Photos that are saved off of Facebook and emailed, or taken with a cell phone are not suitable for quality ad design and will not be accepted. Client MUST specify a minimum of 1 photo to be used on the order form. Flyer price includes the cutting and masking of a maximum of 2 photos. If more than two photos need to be cut out and masked an additional $65 charge will be incurred. Additional photos used that do NOT need to be cut out and masked incur no extra fee. Client is expected to designate which photo is to be the focus, which photo will be secondary (if applicable) and so on and so forth. If client designates photos to be used and is unhappy with how they turn out, a $65 fee will be incurred to cut out and mask new photos. Please do not send photos of your horse that you do not like and ask me to choose the best ones. What I like is going to be different than what you like. You are more than welcome to upload examples of ads to the order form that you have seen that you like so that I can get an idea of the overall look you are wanting for your ad. Sale horse ads with 10 or more photos will incur an additional $65 charge.
* Registered name of horse or dog
* Sire and Dam names
* Lifetime earnings and or/titles; show record
* Location the stallion is standing, including address, phone number, email, and website (if applicable).
* Incentives the horse is nominated to, or eligible for.
* Any logos for ranch, stallion, etc.
* The text for your ad should be provided in an email or through the order form. Print screens are not acceptable.
**** Your flyer includes up to two revisions. Revisions include changes to color schemes, typography, and where photos are positioned. A revision does not include cutting and masking additional photos, or starting over from scratch with a completely new design concept. If you wish to change the design concept, an additional $65 will be charged.
**** Please be sure to read and agree to the terms and conditions. A work order submission to Heidi Schlenker Horsepower Graphics through text message, over the phone, Facebook messenger, or email constitutes agreement to the terms and conditions.
Logo Design
*** Logo order form located here.
* Photo of your horse, dog, or other design concept you have seen that you like.
* Name of your horse, dog, or business.
* First, second, and third color preferences.
* Your logo includes 2 draft concepts and up to two revisions of one concept included in the price.
* Once the logo is complete and you would like to add an additional animal or design concept/redesign, the process will incur an additional $100 fee.
* A revision is an alteration of to the design, i.e. a change in color scheme or typography style. A revision is not starting over from scratch with a new design concept.
* If you wish to change the entire design concept after your have received the two drafts and two revisions to one one draft, you will incur an additional $200 fee.
* hand drawn logos with unlimited revisions are $800.
**** Please be sure to read and agree to the terms and conditions. A work order submission to Heidi Schlenker Horsepower Graphics through text message, over the phone, Facebook messenger, or email constitutes agreement to the terms and conditions.
Web Design
*** Web design order form located here.
* Please fill out the web design order form first.
* Next, email me at stallionflyers@gmail.com with the text and photos for each page of the website. You can submit these in a single email, Google drive folder, or in separate emails. Please be sure each photo is named/labeled with the animal's name, or what the photo is.
* Please be sure to order and pay for the type of web design you are wanting. For most people the Basic, or Stallion and Ranch packages are sufficient.
* Your web design does not include web hosting. All designs are built through Wix Developer. You will need a web hosting package through Wix. I will guide you on the package that is most suitable for your site.
* All orders must be paid for in full before work will commence. If you have submitted an order form, but have not paid, your order will not be placed in the queue until it has been paid.
* Work is completed in the order that it is received. Exception: Rush orders. 24, 36,48, and 72 hour rush orders are available for an additional fee.
* Flyers - Turnaround time is generally 1-2 weeks from order submission depending upon work load.
* Logos - Turnaround time is generally 1-2 weeks from order submission depending upon work load.
* Web Design - Basic site - Takes 2-3 weeks to complete from the time the order is started. Please note that all work is completed in the order that it is received. Stallion/Ranch and Premium sites - 4-6 weeks to complete from the time the order is started.
** Please note: web design does not include web hosting. Your site will be built on the Wix Developer platform. You will need a Wix Web hosting package in order to make your site live. I will assist you in choosing the appropriate web hosting package for your site.
Photography - Your edited photos will be delivered via Pixieset Gallery within 4-6 weeks of the date of your shoot. Please understand that I meticulously hand edit and color correct each and every photo. I edit out skin blemishes, remove halters and lead ropes, and more. This takes an enormous amount of time as I do not use batch edit functions due to lighting changes between photos. Rest assured your photos will be stunning!
I take great pride in offering competitively priced and personalized attention to each of my customers.
I am always happy to create true marketing & advertising packages to best help you reach your marketing goals. I possess a Master’s of Business Administration with a Specialization in Marketing. You can be confident that I can help you truly develop a marketing program, as marketing and advertising are two very different concepts and strategies.
REQUIREMENTS FOR WORK TO COMMENCE
• Agreement to work with, and submission of an order to Heidi Schlenker Horsepower Graphics & Marketing, whether through text message, Facebook messenger, via phone call, or email constitutes agreement to these terms and conditions. It is your responsibility to read and review the terms and conditions. Failure on your part to read the terms and conditions, and still submitting a work order, does not alleviate you from following the terms and conditions set.
• All work requests must be in clear, concise writing, via the order form on the website. This manner allows me to go back over the work request to ensure I am following your specifications. Work requests submitted through Facebook messenger or over the phone will not be accepted. Once you have filled out and submitted the order form you must pay for your order before work will commence on your project. Business hours are Monday through Friday 10AM -6PM EST. Please feel free to call or text me during these hours if you have questions. I do ask that you please respect these hours as I do have a family and a horse farm to run as well.
• All work is completed in the order it is received, unless client chooses to pay for a Rush Order. Please note that sometimes Rush Orders are unavailable due to work load. Please check with me first before placing a rush on your order. Standard turnaround time due to workload is two to three weeks (sometimes less, and sometimes more, dependent upon work load and orders received).
• Client is responsible for submitting ALL pertinent information regarding the horse, location standing, stud fees, incentives the horse is nominated to or eligible for, etc. on the order form. Please LIST ALL INFORMATION EXACTLY AS YOU WOULD LIKE IT TO APPEAR ON THE AD. Please note: stallions will not be listed as producers as they are not mares, and that terminology is incorrect. Stallions will be listed as sires, mares will be listed as producers.
• All orders must be paid for in full BEFORE any work will be started. No exceptions! I apologize for any inconvenience, however, this avoids failure to pay. Rest assured I will work the design until you are satisfied, within reason. Pricing includes up to two revisions of text, and changing up the layout order, however, that does not mean redesigning a flyer or logo all over again with new photos and different backgrounds, or different designs in the case of logos.
• For flyers, client must provide quality, high resolution photos for the design at a minimum of 300DPI. Photos that are saved off of Facebook and emailed, or taken with a cell phone are not suitable for quality ad design and will not be accepted. Please do not submit an order for a flyer if your photos do not comply with the standard. Client MUST specify a minimum of 1 photo to be used on the order form. Flyer price includes the cutting and masking of a maximum of 2 photos. If more than two photos need to be cut out and masked an additional $65 charge will be incurred. Additional photos used that do NOT need to be cut out and masked incur no extra fee. Client is expected to designate which photo is to be the focus, which photo will be secondary (if applicable) and so on and so forth. If client designates photos to be used and is unhappy with how they turn out, a $65 fee will be incurred to cut out and mask new photos. Please do not send photos of your horse that you do not like and ask me to choose the best ones. What I like is going to be different than what you like. You are more than welcome to upload examples of ads you have seen that you like so that I can get an idea of the overall look you are wanting for your ad.
• No final artwork or files will be delivered until the work is paid for in full and client has reviewed and accepted the final draft. License for use is not transferred until all invoices are paid in full, with no exceptions. Horsepower Graphics maintains the copyright to all produced work. Delivery consists of the following:
- supply of final artwork digital files to printer
- via email to nominated email account
- uploaded to nominated FTP for media prints
• The Client is to proof read and approve a final copy before the delivery of artwork. The email or Facebook Message verification of the Client’s Representative shall be conclusive as to the approval of all artwork prior to their release for printing, implementation or installation. No refunds or reprints are given after a final approved design has gone to print due oversights by the client's proof reading.
• Heidi Schlenker/Horsepower Graphics reserves the right of refusal. While all efforts are made to ensure the client receives a design to his/her specifications, Client agrees Horsepower Graphics reserves the right to use correct terminology, correct and verified registration, show record, and sire/produce record for the equine or canine. Horsepower Graphics reserves the right to keep layouts and information clean, concise, accurate, and adhere to industry standards.
COPYRIGHT
Horsepower Graphics maintains express copyright privileges for all graphic design work. Clients are NOT granted the right to edit, transform, or change a design, whether the design is complete or an incomplete concept. Clients are NOT granted the right to have another designer change or edit ANY portion of copyrighted work completed by Horsepower Graphics. Alterations of designs produced by Horsepower Graphics without express written consent from Horsepower Graphics will result in prosecution to the fullest extent of the law for copyright infringement.
PHOTO ALTERATIONS
Horsepower Graphics will color correct photos, replace backgrounds, and tastefully edit out halters and lead ropes by request. Horsepower Graphics WILL NOT edit the conformation of the horse. Horsepower Graphics will represent your horse fairly, accurately, and tastefully and does not believe in deceptive photo alterations. Please do not ask for any edits that change the overall conformation of the horse, including but not limited to, adding more hip, gaskin, or shoulder, slimming down a neck, raising a topline, moving legs, etc. A good rule of thumb is that if you don't care for how the horse looks in the photo, you definitely aren't going to like it on the flyer. Please choose a different photo.
DESIGN SAMPLES
Any and all work may be used as part of Horsepower Graphics portfolio, including unused concepts. We acknowledge the confidential nature of projects and agree to only display project work once product/site has been publicly launched/commenced. Construction files (unused concepts, revision files, fonts, Photoshop layered files, Adobe Illustrator files) remain the property of Horsepower Graphics.
FEES FOR SERVICE
Fees are listed in the SHOP on the website. If work undertaken exceeds the items specified on the shop page, the client agrees to pay appropriate fees for the excess work, outside the scope of the original agreement. Wherever possible the client will be notified of increases in the scope of the project. The client: agrees to pay additional fees for work requested beyond the scope of the brief submission. Horsepower Graphics will try to inform you of this increase, but be aware that this may not always be possible and it will be billed via PayPal if you do request additional work. Payment must be received in full in order for the additional edits to be made.
• Each project includes a draft and up to 2 revisions. Any revisions exceeding the 2 revision limit will incur a $45 fee per change requested, even if client decides to use the work created before initiating the change request. Logos typically include one graphic and font. Multiple hand drawn graphics will incur a $65 fee per additional graphic drawn.
Any booking fees, delivery fees, design commencement fees, or progress payments are non-refundable once work has commenced if the contract is terminated by the client, after work has commenced.
LIABILITY & LITIGATION
It is agreed that all work and materials provided for the client by Horsepower Graphics without infringing upon the rights of others including, and without limiting the generality of the foregoing, any copyright, trade, secret patent, or trade mark rights of any third party.
Under no circumstances shall Horsepower Graphics be liable to the client for an indirect or consequential loss suffered by the client including: (without limitation) loss of profit, loss of Contracts or pure economic loss. Liability to any third party for any reason is specifically excluded unless separately agreed in writing. Indemnity: The client agrees to indemnify and hold harmless the designer from any and all claims, demands, losses, causes of action, damage, lawsuits, judgments, including lawyers’ fees and costs, but only to the extent caused by, arising out of, the work supplied by the designer.
APPROVAL OF FINAL ARTWORK
While we take care to avoid errors, we accept no responsibility for typographical errors, spelling mistakes, or incorrect information on any project committed to print or production. The Client is to proof read and approve all final copy before the production of artwork. The email verification of the Client’s Representative shall be conclusive as to the approval of all artwork prior to their release for printing, implementation or installation. No refunds or reprints are given after a final approved design has gone to print due oversights by the client's proof reading.
PRINT RETURNS AND REFUNDS
It is agreed that the Horsepower Graphics is not responsible or held liable for any errors contained in the final product after the final product has been approved by the client, (approval may be given either verbally or in writing via phone, text message, Facebook messenger, or email), committed to print or posted in view of the public. Horsepower Graphics will not be held responsible for changes or amendment made after approval. It is the sole responsibility of the client to notify Horsepower Graphics of any such errors during the revision cycle and before the final files have been generated.
• REFUNDS - Due to the extreme custom nature of Graphic Design, the Client understands that no work will commence until the work requested has been paid in full. In the event the customer is not satisfied with the design and wishes to cease production, the Client understands he/she is only entitled to a 20% refund to cover the time, materials, and programs used to create the design.
COLOR VARIATIONS
With all printing there may be some color variations from what you have seen on screen, to what the final product looks like, and previous orders. This is due to the nature of CMYK printing and bulk-run printing system. There will be no reprints at the expense of Horsepower Graphics.
PHOTOGRAPHY
Horsepower Graphics maintains the right to retain copyright on images. Image licenses are granted for social media use, one-time ad use, and commercial use.
The stallion and stud dog web design package is $600 plus tax and includes:
1 page and up to five sections.
Custom graphics
Photo gallery and sliders
Contact form, location map
SEO
The Ranch and Kennel Package is $2000 plus tax and includes:
1-10 pages
Custom graphics
Photo gallery and sliders
Contact form, location map
SEO
The Premium package is $3000 plus tax and includes:
1-15 pages
CRM
Social media integration
Ability to accept online payments
Custom graphics
Photo gallery and sliders
Contact form, location map
SEO
** Please note your web design packages do not include web hosting. All sites are built on the Wix Developer platform. You will need a Wix web hosting package in order to make your site live and published. I will advise you on the web hosting package that is most suitable for your site.
Most photographers charge a base "session" fee and include 2-5 images in that session. For each additional photo that needs a commercial release (able to be used in advertising, flyers, etc.) they typically charge between $200 - $300 PER PHOTO. I choose not to set my packages up this way. Instead, I charge a base price which is far less than what the overall package includes. For example, 40 commercially released high resolution images at $200/image is $10,000. However, the package is priced at $1800.00 plus tax and includes 40 commercially released high resolution photos and a single page ad design. The value you get is second to none. The quality is superior!
Stallion Standard package is $1800.00 plus tax and includes:
40 Commercially released high resolution digital images
Print Release
1 Single Page Ad Design
Black background/outdoors
Professional image editing
Online Proofing Gallery
1 Horse and human/ 2 Subjects/1 Outfit
Add ons available
**Does not include travel expenses such as flight, mileage, hotel or rental car.
* This package is worth $10,000 in photos that it includes, plus ad design. As you can see, my packages tend to be priced much LOWER than what you traditionally get with photographers for the price.
* There are multiple packages available so be sure to browse the website and choose the best package for you.
Stallion Premium Session is $3200.00 plus tax and includes:
60 Commercially released high resolution digital images
Print Release
2 Single Page Ad Designs
Black background/outdoors
Professional image editing
Online Proofing Gallery
Up to 5 Horses and humans/ 10 Subjects/5 Outfits
Add ons available
**Does not include travel expenses such as flight, mileage, hotel or rental car.
Stallion Platinum Session is $6400.00 plus tax and includes:
120 Commercially released high resolution digital images
4 Single Page Ad Designs
Print Release
Black background/outdoors
Professional image editing
Online Proofing Gallery
6-10 Horses and human/ 20 Subjects/10 Outfits
Add ons available
**Does not include travel expenses such as flight, mileage, hotel or rental car.
LOCAL MINI SESSION PACKAGES
Bronze Session is $300.00 plus tax and includes:
5 Released Digital Images
Black background and/or outdoors
Professional Image Editing
Online Proof Gallery
1 Horse and/or Horse & Human 2 Subjects 1 Outfit
Add-Ons Available
** Mileage is not included
Silver Session is $500.00 plus tax and includes:
10 Released Digital Images
Black background and/or outdoors
Professional Image Editing
Online Proof Gallery
2 Horses and/or Horse & Human 4 Subjects 2 Outfits
Add-Ons Available
** Mileage is not included
Gold Session is $700.00 plus tax and includes:
20 Released Digital Images
Black background and/or outdoors
Professional Image Editing
Online Proof Gallery
3 Horses and/or Horse & Human 6 Subjects 3 Outfits
Add-Ons Available
** Mileage is not included